His writing for the commercial just made me laugh...You probably can't read the words in this picture, so I'll type it below.
Ever worry about going hunting and getting lost? Stop worrying! The solution is the Complete Gun Survival Kit! Replace your silly old rifles with this one! It has a compartment on the barrel that holds...first aid, a knife, a flashlight (if it gets dark), some batteries for the flashlight, a lighter (this is necessary to have if you do not want to have to act like a neanderthal rubbing two sticks together to get a fire going), and some bug spray inside! It also helps if a bear attacks you because it serves two purposes...shooting and survival! You would be a fool not to buy it this second! It could be the difference between life...and DEATH! It makes a great Christmas present! Now only $11.99!